Energy Star Lambton Video John Voldal
Energy Star Lambton Video
The Task: Highlight LED energy efficient bulbs that come in a wide range of styles suited for any decorator’s needs, and reinforce the fact that LED bulbs are the best choice for saving both money and energy.
The Idea: Create a video series to highlight the versatility of LED bulbs, featuring Chris & Peyton Lambton as they redesign their house with new Energy Star certified lightbulbs. The videos include them picking out lights for their baby’s nursery and promoting Energy Star and their Brighten a Life campaign.
The Result: One of the four Lambton videos was featured on Today.com as a pre-roll. It was a 30 second video that generated 7,000 clicks and resulted in 350,000 overall impressions.