King County Metro: Trip Planner madmin
Trip Planner/Eclipse Video
The Task: Help King County Metro quickly (and appropriately) capitalize on the national attention received by a dog who rides the bus.
The Idea: Create an online video featuring Eclipse, the instantly famous bus riding dog. Use the storyline to also promote the agency’s new mobile trip planning app.
The Result: From concept to launch, it took C+C a week and a half to produce a video that follows Eclipse through the day, visiting Puget Sound landmarks and set to an original song, BusDoggyDog. The video achieved more than 10,000 views in the first four days.