King County Solid Waste: Hispanic Outreach madmin
The Task: Design a culturally competent program to engage Spanish-speaking King County residents about proper recycling and composting at home.
The Idea: Collaborate with the community in conducting culturally competent outreach to the Spanish-speaking Community. Created the Facilitadores de Reciclaje designed to equip 13 Spanish-speaking educators to teach the community about recycling and composting. C+C multicultural strategists amplify their efforts through Spanish media partnerships, cultural event outreach and Spanish Facebook page.
The Result: Recicla más distributed nearly 12,000 recycling tools in the Latino community and generated over 13 million impressions in Spanish language media.