Public Health – Seattle & King County: HIV Testing
Public Health – Seattle & King County: HIV Testing madmin
Find Your Frequency
The Task: Get high-risk gay and bi men to test for HIV more frequently.
The Idea: Develop a research-packed campaign combining highly targeted digital, print and outdoor ads with one-to-one outreach at Pride festivals, local bars and venues.
The Result: Post-campaign, 36% of the target audience said they intend to test every three months for HIV and almost 60% recalled seeing the campaign. HIV testing increased almost 4% in King County and 16% in Pierce County compared to same period the year before.