The Task: Engage non-eco-minded PSE customers with energy efficiency products and programs.
The Idea: Use the universal appeal of sports and Willy Wonka to bring energy efficiency to the people! On high-profile game days, 100 outreach staff handed out a single engagement tool – a “Golden Upgrade” scratch ticket. Each ticket was good for a free energy efficient product, from LED lightbulbs and showerheads to TVs and refrigerators.
The Result: Energy Upgrades allowed PSE to engage more than 25,000 customers face-to-face about energy efficiency and helped distribute energy-efficient products that resulted in more than $18 million saved on energy bills; and more than 204 million pounds of greenhouse gas emissions avoided, equal to taking more than 17,000 cars off the road.