Project Description

Waste Management Northwest

The Task:
Increase brand-positive, earned media stories in high visibility outlets.

The Idea:
Leverage unique WM programs to drive coverage and use regular columns to position education and outreach team as community thought leaders.

The Result:
Since the beginning of 2016 C+C has delivered more than 116 stories across Seattle, Portland and Spokane Valley, equaling more than 8.5 million media impressions. This includes print, broadcast and digital stories as well as a regular column in the Kirkland Reporter, Auburn Reporter, Redmond Reporter, Everett Herald and Snoqualmie Valley Record.