DOE: Better Buildings Challenge SWAP

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

DOE

Better Buildings Challenge SWAP

C+C worked with DOE to create SWAP—a reality-style content campaign where industry leaders trade energy management teams to uncover savings in each other’s buildings/facilities—and we filmed it all. For four “seasons,” C+C pursued an integrated content approach for SWAP, using compelling video content presented as a web series. C+C leveraged DOE’s owned channels for promotion as well as paid and earned channels. Season match-ups included Hilton Worldwide Hotels vs. Whole Foods Market, the U.S. Air Force vs. Naval Academies, the Cities of Atlanta vs. Boston and Loreal vs. General Motors. SWAP has become a marquee campaign for the BBC with the series receiving more than 5.5 million video view and 40+ unique media hits. The content is DOE’s highest web traffic and engagement driver—more than any other campaign to date.

« Kwik Lok: EcoLok

Ecology & King County: Recycle Right »