EPA
As a voluntary program, US EPA’s ENERGY STAR strives to help Americans be more energy efficient by providing efficiency standards for products, homes and buildings. Since the program’s inception, C+C has developed innovative ways to help build awareness, engagement and action. From brand communications to behavior change campaigns, partnership marketing to public service advertising, digital engagement to earned media, C+C has pioneered innovative initiatives to help build the ENERGY STAR brand from a fledgling federal program to a leading purchase influencer with 90% national brand awareness. With C+C’s help, ENERGY STAR has helped Americans save over 4 trillion kilowatt-hours of energy, achieve 3 billion metric tons of greenhouse gas reduction and save over $30 billion on energy bills.