Public Health Seattle & King County
C+C helped Public Health – Seattle & King County and a coalition of public agencies and community organizations develop a health and wellness brand for men who have sex with men. We built the We Are 1/Somos 1 brand using insights gathered from focus groups with LGBTQ community members. It has allowed the group to deliver sustained health communications over time, stretching limited resources for maximum reach. Under the We Are 1 brand, C+C has executed seven English and Spanish campaigns in seven years, touching topics including health insurance, PrEP, the HPV vaccine and STI prevention. These multi-pronged campaigns have utilized media including highly targeted mobile advertising, sidewalk stencils, billboards, night club outreach, photo booths, parade contingents and bathhouse videos.