With new state legislation and high consumer adoption, efficient lighting rebate programs are in decline. So in 2016, C+C launched a multi-year collaborative effort to help Snohomish PUD prepare for a future without lighting. First, the team worked to launch an online product choice engine and rebate redemption platform to help customers choose more efficient products and submit rebates. This platform, combined that with seasonal email promotions, an instant rebate program for water heaters and laundry, and an efficient products marketplace, drove a 300% increase in water heater and laundry rebates and thousands of online product sales. C+C and Snohomish PUD are now exploring opportunities to build on the program’s momentum with customized incentive offers based on consumer shopping behavior.