MULTICULTURAL MINUTE
December 2024
MULTICULTURAL SPOTLIGHT: HEARTFELT ADS AND MEANINGFUL
MOMENTS
As the holiday season kicks off, brands are celebrating cultural moments with campaigns that resonate deeply with diverse communities. Kroger’s heartfelt holiday ad, The Gift of Teaching, highlights the power of tradition through a touching story of a grandmother and her blind grandson perfecting a cherished tamale recipe. Meanwhile, as over a billion people prepared for Diwali, brands found meaningful ways to engage with this festival of lights keeping cultural authenticity at the forefront. Toyota also shines with its campaign targeting young Latinos, showcasing their drive and determination through tailored content on platforms like TikTok, Meta, and Remezcla. These efforts remind us of the importance of connecting with multicultural audiences in thoughtful and impactful ways this season.
Enjoy your read!
KROGER DEBUTS 2024 HOLIDAY AD WITH A HEARTFELT MESSAGE OF TOGETHERNESS
Kroger is debuting a Hispanic market holiday ad. The spot, called “The Gift of Teaching,” celebrates the importance of passing down multi-generational traditions through the story of a grandmother who meticulously teaches her blind grandson every step of an important family tamale recipe.
3 THINGS BRANDS MUST KEEP IN MIND TO GET DIWALI RIGHT
As 1 billion people worldwide got ready to celebrate Diwali, known as the festival of lights, brands were also looking to enter this cultural moment and capitalize on this holiday. Here are three things to keep in mind if we want to get Diwali right.
TOYOTA TARGETS YOUNG LATINOS FOR COROLLA
Toyota’s multicultural efforts celebrate the drive and determination of young Latinos striving for success beyond their 9-to-5. The campaign includes media partnerships with platforms like SoundCloud, Remezcla, and Sonora Media’s Chasing Sueños podcast, along with a presence at Premios Billboard de la Música Latina through a digital streaming package. Engaging content is also featured on TikTok, Meta, and Pinterest, tailored to resonate with the community.
For more cultural insights, contact the C+C Multicultural team at jgonzalez@cplusc.com.
