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What Can Be Done to Reduce Gun Deaths & Injuries Using a Social Equity Lens?

Gun deaths and injuries are now considered a public health crisis in America. A personal research journey has led to four areas of focus for anyone focused on Social Marketing efforts (The 4Ss). Here, part four of a five-part series by Nancy Lee exploring how social marketing strategies can reduce gun violence in America. Nancy Lee is a strategic advisor to C+C and one of the world’s leading authorities on social marketing