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Alaska Airlines

The Great American Eclipse Flight

In the frenetic clutter of brands capitalizing on the Great American Eclipse, Alaska Airlines needed to stand out. So we went back to the aviation pioneering roots that made Alaska great in the first place. With help from C+C, a handful of eclipse chasers, and a partnership with GoPro, Alaska Airlines hosted the Great American Eclipse Flight, intercepting the solar eclipse over the Pacific Ocean – a logistical masterclass that made 64 Alaska guests the first people on planet earth to witness the August 2017 solar eclipse. The event generated more than 3,700 news stories and drove a 450% uptick in social mentions as fans shared blog content, news coverage and videos from the flight.