.tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="c62438d9628395a29d2bd631d16ae6dd"] { padding: 0px 25px 0px 25px; } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="8023197cc27801b597c5f0fd95d4640c"] { padding: 0px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="9d34ba62c3ae61fcf2c4254a0ab345ca"] { padding-top: 0px;padding-bottom: 14px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="298c93d2478d52b3871c9579d5a72969"] { font-weight: bold;color: rgba( 54, 152, 188, 1 );margin-top: 0px;margin-bottom: 0px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="298c93d2478d52b3871c9579d5a72969"] p { font-weight: bold;color: rgba( 54, 152, 188, 1 ); } .tb-fields-and-text[data-toolset-blocks-fields-and-text="74c9f3569c49661e97b5332335fc3424"] { margin-top: 0px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="d123e3faec0397090ee6b36185db96f7"] { z-index: 1;width: 240px;max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="d123e3faec0397090ee6b36185db96f7"] img { border: 1px solid rgba( 62, 62, 62, 1 ); } .wp-block-image.tb-image[data-toolset-blocks-image="d123e3faec0397090ee6b36185db96f7"]:hover { z-index: 10; } .wp-block-image.tb-image[data-toolset-blocks-image="d123e3faec0397090ee6b36185db96f7"]:hover img { transform: scale(1.3); } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="269ab151ed5e9d7c59fe67a934fde5c5"] { z-index: 2;width: 240px;max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="269ab151ed5e9d7c59fe67a934fde5c5"] img { border: 1px solid rgba( 62, 62, 62, 1 ); } .wp-block-image.tb-image[data-toolset-blocks-image="269ab151ed5e9d7c59fe67a934fde5c5"]:hover { z-index: 10; } .wp-block-image.tb-image[data-toolset-blocks-image="269ab151ed5e9d7c59fe67a934fde5c5"]:hover img { transform: scale(1.3); } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="1fcade1c655f226f27ed6914c8243d7f"] { z-index: 3;width: 240px;max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="1fcade1c655f226f27ed6914c8243d7f"] img { border: 1px solid rgba( 62, 62, 62, 1 ); } .wp-block-image.tb-image[data-toolset-blocks-image="1fcade1c655f226f27ed6914c8243d7f"]:hover { z-index: 10; } .wp-block-image.tb-image[data-toolset-blocks-image="1fcade1c655f226f27ed6914c8243d7f"]:hover img { transform: scale(1.3); } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="a8e6199e61ebc072100922fff3a24ab7"] { padding: 0px 0px 25px 0px; } @media only screen and (max-width: 781px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-container .tb-container-inner{width:100%;margin:0 auto} } @media only screen and (max-width: 500px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-container .tb-container-inner{width:100%;margin:0 auto} } 
Alaska Airlines
The Great American Eclipse Flight
In the frenetic clutter of brands capitalizing on the Great American Eclipse, Alaska Airlines needed to stand out. So we went back to the aviation pioneering roots that made Alaska great in the first place. With help from C+C, a handful of eclipse chasers, and a partnership with GoPro, Alaska Airlines hosted the Great American Eclipse Flight, intercepting the solar eclipse over the Pacific Ocean – a logistical masterclass that made 64 Alaska guests the first people on planet earth to witness the August 2017 solar eclipse. The event generated more than 3,700 news stories and drove a 450% uptick in social mentions as fans shared blog content, news coverage and videos from the flight.