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Carey Evenson

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Evaluating Purpose-Driven Creative Work 

Evaluating Purpose-Driven Creative Work

Highlighting top tips to move a creative campaign from concept through production

The creative process is a magical thing. What starts with a simple document (the “Brief”), winds its way to a public-facing campaign that changes hearts and minds by tapping into deep human truths and emotions. It’s compelling, invigorating, wildly challenging — and for many of us, it’s how we found ourselves in this business.