C+C’s partnership with the Northwest Energy Efficiency Alliance (NEEA) spans more than 15 years and many product categories. As the marketing contractor for NEEA’s Heat Pump Water Heater (HPWH) program, C+C deploys data-driven strategies to fuel the regional market for energy-efficient water heaters. In 2018, we launched an integrated campaign featuring a homeowner having “the talk” with his appliances to get to the bottom of who uses the most energy. The campaign achieved 6.9 million views and drove 10,903 new visitors to the Hot Water Solutions website. Nearly 300 individuals submitted forms to connect with an installer or receive a utility rebate.