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KUOW Article
Collection of logos: Business Insider, Sustainable Brands, Q13 News, The New York Times, KOMO News 4, Gear Junkie, Folio, Triple Pundit, Forbes, Marketplace, The Seattle Times, Puget Sound Business Journal and NPR
Forbes article:


PR for the Greater Good

REI Co-op isn’t just the nation’s favorite retailer for all things outdoors, they’re also a leading voice in sustainability, philanthropy and outdoor stewardship. To help REI’s communications team continue to elevate this work, C+C has developed stories that showcase the co-op’s commitment to the greater good, including supporting small outdoor nonprofits, making the outdoors more accessible through rental gear, and investments in environmental journalism. To date, C+C has placed stories in over 40 local and national outlets and garnered over 21 million media impressions. C+C also leads customized media trainings for all REI spokespeople, from store managers to C-suite executives, to provide the tools needed to nail the interview.