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PR for the Greater Good

REI Co-op isn’t just the nation’s favorite retailer for all things outdoors, they’re also a leading voice in sustainability, philanthropy and outdoor stewardship. To help REI’s communications team continue to elevate this work, C+C has developed stories that showcase the co-op’s commitment to the greater good, including supporting small outdoor nonprofits, making the outdoors more accessible through rental gear, and investments in environmental journalism. To date, C+C has placed stories in over 40 local and national outlets and garnered over 21 million media impressions. C+C also leads customized media trainings for all REI spokespeople, from store managers to C-suite executives, to provide the tools needed to nail the interview.