.tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="c62438d9628395a29d2bd631d16ae6dd"] { padding: 0px 25px 0px 25px; } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="8023197cc27801b597c5f0fd95d4640c"] { padding: 0px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="9d34ba62c3ae61fcf2c4254a0ab345ca"] { padding-top: 0px;padding-bottom: 14px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="298c93d2478d52b3871c9579d5a72969"] { font-weight: bold;color: rgba( 54, 152, 188, 1 );margin-top: 0px;margin-bottom: 0px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="298c93d2478d52b3871c9579d5a72969"] p { font-weight: bold;color: rgba( 54, 152, 188, 1 ); } .tb-fields-and-text[data-toolset-blocks-fields-and-text="74c9f3569c49661e97b5332335fc3424"] { margin-top: 0px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="d123e3faec0397090ee6b36185db96f7"] { z-index: 1;width: 240px;max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="d123e3faec0397090ee6b36185db96f7"] img { border: 1px solid rgba( 62, 62, 62, 1 ); } .wp-block-image.tb-image[data-toolset-blocks-image="d123e3faec0397090ee6b36185db96f7"]:hover { z-index: 10; } .wp-block-image.tb-image[data-toolset-blocks-image="d123e3faec0397090ee6b36185db96f7"]:hover img { transform: scale(1.3); } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="269ab151ed5e9d7c59fe67a934fde5c5"] { z-index: 2;width: 240px;max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="269ab151ed5e9d7c59fe67a934fde5c5"] img { border: 1px solid rgba( 62, 62, 62, 1 ); } .wp-block-image.tb-image[data-toolset-blocks-image="269ab151ed5e9d7c59fe67a934fde5c5"]:hover { z-index: 10; } .wp-block-image.tb-image[data-toolset-blocks-image="269ab151ed5e9d7c59fe67a934fde5c5"]:hover img { transform: scale(1.3); } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="1fcade1c655f226f27ed6914c8243d7f"] { z-index: 3;width: 240px;max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="1fcade1c655f226f27ed6914c8243d7f"] img { border: 1px solid rgba( 62, 62, 62, 1 ); } .wp-block-image.tb-image[data-toolset-blocks-image="1fcade1c655f226f27ed6914c8243d7f"]:hover { z-index: 10; } .wp-block-image.tb-image[data-toolset-blocks-image="1fcade1c655f226f27ed6914c8243d7f"]:hover img { transform: scale(1.3); } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="a8e6199e61ebc072100922fff3a24ab7"] { padding: 0px 0px 25px 0px; } @media only screen and (max-width: 781px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-container .tb-container-inner{width:100%;margin:0 auto} } @media only screen and (max-width: 500px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-container .tb-container-inner{width:100%;margin:0 auto} } 
Washington Traffic Safety Commission
Distracted Driving
C+C supports the Washington Traffic Safety Commission in conducting campaigns to curb the dangerous behavior of distracted driving. With five weeks of lead time, we launched one of the nation’s strictest distracted driving laws with an awareness campaign in seven different languages, including a media event with Washington’s governor at the state Capitol that resulted in more than 2,200 new stories. We followed the launch with a targeted cross-cultural distracted driving campaign targeting moms with young children. Using quantitative research and behavior change marketing principles, we built PSAs in both English and Spanish that have been viewed more than 5 million times. Results? You bet. An observational study in 2019 showed a 40% decrease of people in Washington using their cell phones while driving.