Waste Management
PR & Social Media
Let’s face it, figuring out what goes in your recycling bin can be a challenge. Since 2015, C+C has worked with Waste Management in Oregon, Washington and British Columbia to educate consumers on recycling basics and highlight the company’s local leadership through PR and social media. We’ve placed seasonal stories ranging from a WM driver who dresses as Santa leading up to Christmas to a story on how to properly dispose of hot coals. In total, C+C has delivered more than 116 stories across the region, and secured ongoing placements for monthly recycling columns in six Puget Sound-region community papers while also managing 10 community-specific Facebook pages and three Twitter accounts, driving a 96% increase in engagement since 2017.