Last week, I had the pleasure of speaking about Ethics and ESG reporting at the PRSA International Conference with my esteemed colleague, Quentin Langley.
While I have been living in an AI ethics world for the past year, it is good to take a step back and look at the sea change that is occurring in Environmental, Social and Governance (ESG) reporting.
In the ever-changing world of digital strategy, it’s crucial to distinguish between fleeting trends and transformative shifts. One such shift that’s often misunderstood is Artificial Intelligence (AI), specifically generative AI. Generative AI is not a fleeting trend. It is the beginning of a transformative shift.
In pre-COVID times, September was the month that ENERGY STAR Partners would gather together with EPA to discuss new technologies, initiatives, insights and campaigns aimed at creating a more sustainable energy future. And while virtual meetings have been held in recent years, it wasn’t quite the same. The energy efficiency community was hankering for the chance to get together again, and it finally happened last week.
The way we approach multicultural marketing in the U.S. is changing. It’s time for a foundational shift in how we approach integrated marketing and communications: no more thinking of multicultural marketing as an add-on, but instead evolving to bring diversity, equity and inclusion (DEI) principles to everything we do. But what does that mean?
There’s finally a chill in the morning air. PSLs and football are back, people are beginning to think about Halloween costumes (Barbie or The Bear?), and maybe even looking forward to the holidays.
Unless you work in tech PR. We’re thinking about how to kick PR planning for CES 2024 into high gear.