Online search behavior is undergoing a massive shift. According to Adobe, 77% of people in the US have used ChatGPT as a search engine. How and where we prefer to gather information requires a new strategy to capture audiences who increasingly prefer AI-generated answers to exploring a website. It’s no longer just about ranking in search results. It’s about showing up in the answer itself.
The journey through search is one many of us navigate and it got me thinking about human curiosity and intent, specifically what search behavior can tell us and how it can inform digital strategies.
In the ever-changing world of digital strategy, it's crucial to distinguish between fleeting trends and transformative shifts. One such shift that's often misunderstood is Artificial Intelligence (AI), specifically generative AI. Generative AI is not a fleeting trend. It is the beginning of a transformative shift.
