Pacific Northwest Regional Heat Pump Water Heater Instant Coupon Program
Northwest Energy Efficiency Alliance, Puget Sound Energy, Seattle City Light, Snohomish Public Utilities Department, and Tacoma Power
C+C | Utility Solutions
Programs built to perform in the real world
Creative excellence plus program design and implementation, all under one roof. For utility and energy programs that change behavior and provide real results.
As energy costs rise, people at every income level are feeling the pressure. We help utilities and government agencies design and implement programs that offer customers meaningful ways to manage energy use.
How we work
Our approach
We believe meeting customers where they are is the key to building trust and inspiring behavior change. It’s why we carefully design programs for specific people and purposes.
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Programs designed to track and deliver results
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Creative, program design and implementation under one roof
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Guidance shaped by decades of experience with utilities
What we do
Program expertise
Our expertise spans residential, multifamily, and small business, including income-qualified and historically underserved communities. From energy efficiency and electrification to demand flexibility, midstream, and market transformation, we have the proven industry expertise to help you make an impact.
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Energy efficiency
- Lighting, HVAC, weatherization, and heat pump water heaters
- Trade ally management, field services, event management, and staffing
- Verified kWh and therm savings for regulatory filings
- Outreach built to drive enrollment and behavior change, not just awareness
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Electrification
- Heat pump water heaters and HVAC systems
- Zonal and regional residential electrification programs
- EV charging infrastructure programs
- Established upstream and midstream (wholesale and retail) partnerships
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Demand flexibility
- Educate customers on the value of demand response programs and drive customer adoption of load-flexible technologies through creative point-of-purchase designs and retail staff training.
- Longitudinal home use research on emerging load-balancing technologies, tracking demand response participation and customer experience
Who we serve
How we reach each customer base
A single playbook can’t serve a low to moderate income (LMI) household, a market rate multifamily property, and a small business equally well. We build a distinct approach for each audience to effectively engage the customers others find hardest to serve.
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LMI Households
Trust must be earned first. Our outreach respects the real constraints households face and connects them with programs that make saving possible.
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Multifamily Properties
We bridge the gap between owner incentives and tenant benefits, turning a tricky split-incentive into a win-win.
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Small Businesses
Our campaigns speak the language of the bottom line, connecting owners with solutions that reduce costs without adding complexity.
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Market-Rate Customers
For customers who have the means but need the motivation, we craft narratives around savings and sustainability to prompt action.
Selected results
Our work
Tri-State Instant Rebate Program
Energize CT, NHSaves, and Mass Save
ENERGY STAR® Retail In-Store Marketing
Energize CT
Client voices
What makes C+C different?
The C+C difference
Why C+C
When you work with us, you get experienced practitioners and a team that brings creativity to every part of your program. You also get access to the full range of our in-house communications expertise.
See what’s possible-
Seasoned teams, close to the work
Our team’s size and structure ensures your work will be led by industry experts.
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Equity by design
Our approach to outreach connects with customers who are often left behind.
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Collaborative by nature
We work well alongside other vendors and partners to deliver integrated programs.
Our people
Meet the leadership team
Let’s talk
Ready to build programs your customers will love?
From pilot opportunities to full-scale programs, we partner with utilities and energy industry teams to build programs that work. Whether you’re expanding what’s proven or testing what’s next, let’s chat.
Latest insights
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3 Key Takeaways from the ENERGY STAR Partner Meeting
In pre-COVID times, September was the month that ENERGY STAR Partners would gather together with EPA to discuss new technologies, initiatives, insights and campaigns aimed at creating a more sustainable energy future. And while virtual meetings have been held in recent years, it wasn’t quite the same. The energy efficiency community was hankering for the chance to get together again, and it finally happened last week.
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C+C Research Brief: Consumers Trust Brands More When AI Helps, Rather than Judges Them
Depending on its use, AI can make a brand feel more helpful — or less trustworthy. Our research suggests the difference often comes down to one question: Is AI working for the consumer, or making decisions about them? Across C+C’s February and August 2026 Consumer AI surveys, that dividing line was steady. Consumers in the […]
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Communicators are Confusing Our Audiences with Climate Buzzwords
With more than 2,000 companies setting carbon targets and nearly every large corporation issuing a sustainability report, C+C decided to dig into people’s understanding of, and feelings about commonly used terms related to climate change. We just completed a national study looking at what terms are understood, how our communication makes people feel, and who they think should take action.