FAQ

C+C is an over 110-person integrated marketing and communications agency founded in 2005. We help purpose-driven organizations change behavior. We specialize in behavior change marketing, creative advertising, and culturally competent campaigns that raise awareness, educate the public, and drive meaningful action. Our clients are primarily government agencies, nonprofits, and mission-driven organizations working in energy and sustainability, public health, education, transportation, travel and tourism, and more.

C+C has offices in Seattle, Portland (OR), and Boston. We have people in more than 13 states and three countries.

C+C was founded in 2005 — giving us more than 20 years of experience in behavior change, advertising, marketing, multicultural, utility solutions, research, public relations, and creative production.

C+C partners with state, local, and federal government departments and programs, nonprofits, energy utilities, and private sector brands. Past and current clients include Alaska Airlines, Allen Family Philanthropies, Aurora Sustainable Lands, Circular Action Alliance, Energy Trust of Oregon, Google, King County Metro, Massachusetts Department of Higher Education, Memphis Tourism, Northwest Energy Efficiency Alliance, Pacific Power, Planetary, Puget Sound Energy, REI, Salmon Defense, U.S. Department of Energy, U.S. EPA’s ENERGY STAR Program, Visit Seattle, Washington State Department of Health, Washington State Department of Licensing, and Washington State Department of Natural Resources.

C+C is an agency that creates real, lasting change for our clients and our communities through social marketing behavior change campaigns. We bring together social science, careful strategy, cultural engagement, and thoughtful execution.

C+C’s work has been recognized by leading industry organizations, including Association of Immunization Managers Bull’s-Eye Awards, American Advertising Awards Seattle, AESP Energy Awards, Chartwell’s Best Practices Awards, Content Marketing Awards, CUNA Council’s Diamond Awards, Davey Awards, Excellence in Multicultural Marketing Awards (EMMA Awards), Emmy Awards, HSMAI Adrian Awards, Marketing Association of Credit Unions MAC Awards, National Association of Home Builders Nationals Awards, National Waste & Recycle Association Recycling Awards, New Home Council Tribute Awards, NextNW Cascadia Creative Awards, PR Club of New England Bell Ringer Awards, PR News Diversity in PR Awards, PROI Agency of the Year Awards, PRovoke Media In2 SABRE (Innovation SABRE) Awards, PROI Agency of the Year Awards, PRovoke Media Best Agencies to Work For Awards, PRovoke Media North American PR Agencies of the Year Awards, PRovoke Media Agency of the Year Awards, PRovoke Media SABRE Awards, PRovoke Media Global SABRE Awards, PRSA Silver Anvil Awards, PRSA Silver Anvil Agency of the Year Awards, PRSA Oregon Spotlight Awards, PRSA Puget Sound Summit Awards, PRWeek Awards, PRWeek Outstanding Agency Awards, Seattle Business Magazine 100 Best Companies to Work For, Shorty Awards, Shorty Impact Awards, Skift IDEA Awards, SMANA Social Marketing Awards, SMANA Outstanding Agency Awards, Telly Awards, W3 Awards.

C+C supports any purpose-driven organization or government agency. We have deep expertise in education, energy, government, healthcare, mental health, nonprofit, public health, sustainability, technology, tourism, transit, utilities, and utility solutions.

C+C is a full-service integrated marketing agency. Our in-house capabilities span behavior change and social marketing, strategic planning and brand development, creative services (copywriting, art direction, video/audio production, photography), culture marketing, utility energy-efficiency program management, crisis communications, digital marketing and social media, web design and UX, SEO/SEM, paid advertising and media buying, public relations and earned media, market research and insights, event planning and management, direct marketing, influencer outreach, and program measurement and evaluation.

Organizations hire C+C to drive real behavior change, engage with diverse communities thoughtfully, tell their stories, gather data and insights to inform decisions, and get results in complex industries like utilities, healthcare, solid waste, and education.

Yes. C+C has a proven branding and positioning process that begins with comprehensive research — brand, audience, competitor, and market analysis – and moves through stakeholder input, brand values articulation, visual identity, and written brand guidelines.

C+C manages every detail of public, community engagement, corporate, and stakeholder events, including strategy, venue selection, permitting, vendor coordination, registration, speaker coordination, run-of-show development, audiovisual support, and on-site management through post-event wrap-up. We recruit, train, and manage our own professional event staff, including bilingual team members, and oversee the design, production, inventory, storage, and transportation of event materials, displays, and branded assets. For larger or more complex events, we partner with a trusted network of Women/Minority Business Enterprise (W/MBE) businesses and specialized vendors to deliver seamless event experiences.

Yes, multicultural marketing is a core C+C competency. Our award-winning in-house multicultural team uses a process called transcreation, which goes far beyond translation to adapt content for the context, values, and identity dimensions of each audience. We have delivered campaigns for a wide range of audiences across Latino/Hispanic, African American, Cape Verdean, Chinese, Haitian, Hindi, Korean, Latino, Portuguese, Russian, Somali, Vietnamese, and LGBTQ+ communities, among others.

C+C has in-house Spanish translation capabilities and conducts research in over 17 languages through a network of in-house and partner moderators, including certified Women/Minority Business Enterprise (W/MBE) linguists. We also provide in-language social media support and multilingual event staffing to ensure seamless outreach across communities.

C+C focuses on outcomes, not just outputs. We track performance across the full funnel: awareness metrics (media placements, reach, key message pull-through), interest metrics (clicks, CTR, CPC, follower growth), and action metrics (conversions, behavior change, downloads). All online advertising is monitored via a third-party ad server with granular reporting by placement, day and time, and website. We also offer GA4 dashboard integration for website analytics.

C+C provides end-to-end social media services, including channel strategy, content creation, editorial calendars, community management, in-language support, response management, and paid social advertising. Our social listening team monitors and optimizes performance in real time.