Boosting equity and sales for energy-efficient products
Energize CT’s program to promote ENERGY STAR-certified products had plateaued – consumer awareness was low and materials felt outdated. C+C identified a key gap: Over 12% of CT households speak Spanish as their primary language, but existing materials were text heavy and English only. C+C developed a new bilingual asset suite for all product categories (laundry, induction cooktops, room AC, and air purifiers) and launched a refreshed outreach strategy centered on retailer engagement, staff training, and educational events.
206%
Year-over-year growth in induction cooktop sales
425%
YOY growth in advanced heat pump dryer sales
10,000 retail customer interactions across Connecticut
