Love for All Boat Campaign

Setting a world record — and making a statement — for LGBTQ+ inclusion

At a time when LGBTQ+ rights are under active threat across the United States, Visit Seattle wanted to demonstrate the city’s values in a way that was unmistakably Seattle. Enter the Love for All Boat: a vow renewal extravaganza aboard a transformed cruise ship, designed not just to attract LGBTQ+ visitors but to send a clear message to the world that Seattle is, and will remain, a place where people are embraced for who they are. With 56 couples participating, the campaign set a world record for LGBTQ+ vow renewals. In partnership with Copacino Fujikado, PB&, EXP, and Sparkloft, the moment was amplified through organic and paid social media, digital ads, and international news coverage.