Recycling reinvented: Launching a better system in Oregon
In 2021, Oregon passed legislation to overhaul its recycling system – making it more clear, transparent, and effective. C+C was brought in to brand and launch the new program: what was changing, why it mattered, and how to participate. Our extensive research showed residents wanted to recycle right but were overwhelmed by inconsistent rules and unclear guidance. We built the RecycleOn | Sigue Reciclando brand on a clear promise to make recycling simpler, more effective, and more equitable for all Oregonians.
Toolkits transcreated into 10 languages
Established 28%
brand awareness in first year
86%
positive brand perception
89%
of 18+ Oregonians reached
119
media stories
