Connecting parents to mental health resources for their children
The Massachusetts Department of Mental Health partnered with C+C to increase awareness and engagement with Handhold.com, a resource hub for parents and caregivers addressing children’s mental health. C+C developed bilingual, visually engaging content and leveraged targeted social media advertising on Facebook and Instagram, optimizing performance across two waves.
250%
increase in site users
488,000+
residents reached
Reached 10% of Hispanic population
