Prevent Overdose WA Campaign

Saving lives in the fentanyl crisis

As synthetic opioid deaths rose 160% in four years, Washington faced a fentanyl-driven overdose crisis. We partnered with the Department of Health to create a campaign that would save lives by motivating people who use opioids and their care networks to carry and use naloxone.

Reducing stigma and driving action  

Additional campaigns focused on harm reduction and normalization of naloxone (aka Narcan), as well as alerting youth to the dangers of fentanyl in pills.