Case study | Utility Solutions
Tri-State Instant Rebate Program
Energize CT, NHSaves, and Mass Save
Tri-State Instant Rebate Program
Energize CT, NHSaves, and Mass Save
Expanding qualified product lists to drive sales and increase program visibility
When C+C and its implementation partner took over the Tri-State Instant Rebate Program for the Sponsors of Energize CT, NHSaves, and Mass Save in August 2023, they inherited significant challenges: incorrect product SKUs, poor data quality, consumer complaints about delayed rebates, and a coupon redemption rate of just 30%. C+C responded with a comprehensive strategy that included a full audit of all qualified product lists (QPLs), monthly sales data cleaning and analysis, and streamlined communication with retailers, field service teams, and program stakeholders to tighten processes and timelines.
Over 1,300
new products added to the program
311%
surge in coupon redemption rates for smart thermostats
122% jump in redemption rates for heat pump water heaters
More results
Related work
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