Just One Trip Campaign

King County Metro

Increasing bus ridership through equity & lasting behavior change

Since 2017, Puget Sound’s light rail expansion has reshaped the bus network – creating both challenges and opportunities. We developed seven campaigns across various areas (Lynnwood, Northgate, Redmond, and more) to spark awareness, help residents navigate the changes, and drive ridership among diverse communities.

44,700+

ORCA cards distributed

Nearly 1.2M

non-solo driving trips generated

Transit ad
Social ad
Social ad
Brochures

Equity at the core

Grounded in research, the campaigns prioritized low-income and limited-English households through multilingual outreach and ORCA (transit) card incentives.

Vietnamese Social Ad
Chinese Social Ad
Spanish Social Ad
Korean Social Ad
Spanish Transit Ad

Awards

  • Gold in Experiential and Guerrilla Marketing, PRovoke Media SABRE Awards

  • Best in Social Good and Non-Profit, PRovoke Media Innovation SABRE Awards

  • Best in Marketing Consumer Services, PRSA Silver Anvil Awards

  • Best in Government Community Relations, PRSA Silver Anvil Awards

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