Consumer efficiency campaign

Making energy efficiency an everyday priority for Oregon families

Saving energy is one of the fastest, most practical ways to lower costs for families and build stronger, more resilient communities. For Energy Trust of Oregon, C+C delivers integrated communications campaigns to show Oregonians the impact of energy efficiency at home and how Energy Trust resources can help them save. Through storytelling on earned media, social media, trusted community news outlets, and Spanish-language platforms and influencers, we connect efficiency to everyday priorities for Oregon families like affordability and healthy living spaces. Our strategies prioritize communities that historically pay higher shares of their income on energy costs, including rural communities, communities of color, and families with lower incomes.