AI use can strengthen a brand’s reputation when consumers see how it improves their experience. Without clear benefits and appropriate safeguards, brands risk increasing skepticism among their audiences. AI has had no shortage of attention in the past six months. Concerns about the energy and water needed to power data centers have moved into the […]
The Market Intelligence team at C+C is constantly looking for ways to improve our research process to provide our clients with the high-quality insights and actionable implications they need to succeed in an increasingly dynamic environment. We are focused on learning how emerging trends and technologies may impact and strengthen our research and bring them into our process. Following are three invaluable additions to our practice that will enhance the speed, consistency, and quality of our work. We believe every market intelligence team needs to ask how they are improving in each of these areas.
