AI agents represent a meaningful shift in how public relations work is performed. They offer clear benefits with the ability to act independently at scale, simulate human identity or intent, and adapt messaging in real time without direct human approval. But they also introduce risks that cannot be ignored. When software begins acting autonomously on […]
Creative work needs a strategic tension to solve. Without it, it might look good, but it won’t resonate. That’s why I always come back to this: before we write a message, we have to define the problem. But not the business problem. The audience problem. What’s the underlying emotional challenge to solve that will eventually help solve the business problem? It’s easy (and normal!) to jump straight into what we want to say. But when we skip over the tension, we often miss the emotional core. The thing creative work is best at addressing.
Marketers are usually trained to sell products and services. But it gets tricky when we are tasked to challenge people’s assumptions of things like composting, speeding or using less energy. So, what are we really selling? We’re not just selling a behavior. We’re selling values and beliefs about the kind of person someone is or wants to be.
AI agents represent a meaningful shift in how public relations work is performed. They offer clear benefits with the ability to act independently at scale, simulate human identity or intent, and adapt messaging in real time without direct human approval. But they also introduce risks that cannot be ignored. When software begins acting autonomously on […]
In this last post, we’ll delve into a common stumbling block in the facilitation process: ensuring the equitable involvement of key communities affected by the problem your group is addressing.
If you, like me, strive to hold productive meetings, welcome, you’re in the right place! If you haven’t read Part 1 of this blog series on planning, I recommend you review it first for a primer on one of the most important steps to running effective meetings. For those continuing on this journey with me, in Part 2 we’ll dive into all the steps to take just before, during and after a meeting to make it as successful as possible.
Online search behavior is undergoing a massive shift. According to Adobe, 77% of people in the US have used ChatGPT as a search engine. How and where we prefer to gather information requires a new strategy to capture audiences who increasingly prefer AI-generated answers to exploring a website. It’s no longer just about ranking in search results. It’s about showing up in the answer itself.
Creative work needs a strategic tension to solve. Without it, it might look good, but it won’t resonate. That’s why I always come back to this: before we write a message, we have to define the problem. But not the business problem. The audience problem. What’s the underlying emotional challenge to solve that will eventually help solve the business problem? It’s easy (and normal!) to jump straight into what we want to say. But when we skip over the tension, we often miss the emotional core. The thing creative work is best at addressing.
I think I speak for most when I say pointless meetings are the worst. I believe every meeting can and should be held with some level of purpose. It may simply be an opportunity to connect or it may be aimed at addressing a complex social or environmental issue with a large group of stakeholders, also sometimes called “interest-holders.” Supporting this type of meeting requires a careful, thoughtful approach to planning, involving the participants, and facilitating the meetings themselves. Over a series of three blog posts, I’ll share best practices from my work facilitating this type of engagement process – beginning with one of the most important and often underestimated steps: planning.
It will come as no shock to those reading this that I believe generative AI, and AI in general, will transform the way we work and live. I had the pleasure and honor of helping co-lead the development of the PR Council’s Ethics Guidelines for Generative AI in 2023 and have been involved in this space for quite a few years...
No posts match your filters. Try adjusting your selections.
