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Communicators are Confusing Our Audiences with Climate Buzzwords
With more than 2,000 companies setting carbon targets and nearly every large corporation issuing a sustainability report, C+C decided to dig into people’s understanding of, and feelings about commonly used terms related to climate…
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If You Rebate, Will They Come? Incentives Alone Won’t Decarbonize America
It seems everywhere I turn these days, I encounter news, conferences, discussions and opinions on the transition to clean energy and decarbonization of our energy supply. Across the country, energy…
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Social Marketing’s Branding Dilemma
In 1971 Social Marketing was introduced as a concept by Philip Kotler and Gerald Zaltman in an article in the Journal of Marketing. If you are wondering how Social Marketing…
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Cindy Gage (1) Julie Colehour (1) Suzette Riley (1)
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