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The Latest Developments in AI Ethics
While the lion’s share of ethics attention has been focused on the top-rated soap opera “Open AI,” there have been some other noteworthy developments over the past few weeks when…
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Why Gun Violence Is A Public Health Crisis & What Social Marketing Can Do About It
It was on Tuesday, May 24, 2022, the day of the mass school shooting at Robb Elementary School in Uvalde, Texas, that I decided it was time for social marketers…
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Ethics and ESG Reporting: Developments for 2024 and Beyond
Last week, I had the pleasure of speaking about Ethics and ESG reporting at the PRSA International Conference with my esteemed colleague, Quentin Langley. While I have been living in…
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Harnessing Generative AI: Our Journey into Its Future Role in Digital Strategy
In the ever-changing world of digital strategy, it's crucial to distinguish between fleeting trends and transformative shifts. One such shift that's often misunderstood is Artificial Intelligence (AI), specifically generative AI.…
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3 Key Takeaways from the ENERGY STAR Partner Meeting
In pre-COVID times, September was the month that ENERGY STAR Partners would gather together with EPA to discuss new technologies, initiatives, insights and campaigns aimed at creating a more sustainable…
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Why You Should Be Applying DEI Principles to Your Multicultural Marketing Campaigns
The way we approach multicultural marketing in the U.S. is changing. It’s time for a foundational shift in how we approach integrated marketing and communications: no more thinking of multicultural…
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Ready, Set, CES: 7 Steps to Take Now to Drive Awareness for your Company at CES2024
There’s finally a chill in the morning air. PSLs and football are back, people are beginning to think about Halloween costumes (Barbie or The Bear?), and maybe even looking forward…
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Communicators are Confusing Our Audiences with Climate Buzzwords
With more than 2,000 companies setting carbon targets and nearly every large corporation issuing a sustainability report, C+C decided to dig into people’s understanding of, and feelings about commonly used terms related to climate…
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If You Rebate, Will They Come? Incentives Alone Won’t Decarbonize America
It seems everywhere I turn these days, I encounter news, conferences, discussions and opinions on the transition to clean energy and decarbonization of our energy supply. Across the country, energy…
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Social Marketing’s Branding Dilemma
In 1971 Social Marketing was introduced as a concept by Philip Kotler and Gerald Zaltman in an article in the Journal of Marketing. If you are wondering how Social Marketing…
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