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Heartfelt Ads and Meaningful Moments
As the holiday season kicks off, brands are celebrating cultural moments with campaigns that resonate deeply with diverse communities.
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Navigating Generative AI in Social Marketing – Key Takeaways from MAICON
I recently joined over 1,100 marketing and communications professionals at the Marketing Artificial Intelligence Conference (MAICON) in Cleveland. The focus? How AI—primarily Generative AI like ChatGPT—is driving rapid digital transformation…
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Dear Businesses – Americans Want to Know What Specific Actions You’re Taking on Climate
Happy Climate Week to all who celebrate! This week, thousands of climate leaders from business, government and non-profits gather in New York City to further climate action and share solutions.…
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The Power of Search
The journey through search is one many of us navigate and it got me thinking about human curiosity and intent, specifically what search behavior can tell us and how it…
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What Can Be Done to Reduce Gun Deaths & Injuries Using a Social Equity Lens?
Gun deaths and injuries are now considered a public health crisis in America. A personal research journey has led to four areas of focus for anyone focused on Social Marketing…
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Evaluating Purpose-Driven Creative Work
Evaluating Purpose-Driven Creative Work Highlighting top tips to move a creative campaign from concept through production The creative process is a magical thing. What starts with a simple document (the…
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Empowerment and Action: A Focus on Women
Empowerment and Action: A Focus on Women Our integrated multicultural team helps embrace what makes an audience different, and more importantly, what brings them all together. Each month, our this…
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Moving Toward a Clean Energy Future
Following 2024’s annual conference for the Association of Energy Services Professionals, Senior Vice President Cindy Gage, shares thoughts on the implications for communications professionals relative to the clean energy transition.
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What Can Be Done to Increase Reporting of Warning Signs of Potential Gun Violence?
Gun deaths and injuries are now considered a public health crisis in America. A personal research journey has led to four areas of focus for anyone focused on Social Marketing…
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Exploring Collaborative Marketing Dynamics
In the realm of crafting campaigns for diverse audiences, it's crucial to explore how brands can collaborate not just to raise awareness of social issues but also to devise inventive…
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Authors
Carey Evenson (1) Cindy Gage (3) Jen Asaro (1) Jennifer Gonzalez (1) Jessica Payne (3) Julie Colehour (2) Mark McClennan (2) Nancy Lee (5) Rebecca Strott (1) Suzette Riley (2) Valentina Gonzalez (3)
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