Translating ocean carbon capture for the world
Planetary Technologies had an XPRIZE-winning approach to leveraging the ocean’s natural ability to draw down carbon but needed to increase understanding of how that technology safely addressed climate change and why it mattered. C+C developed a messaging and media strategy to translate Planetary’s technical process for general audiences and executed an international and regional media campaign focused on top-tier outlets.
450+ features, including GreenBiz, the Associated Press, and a five-minute feature on TODAY