Empowerment and Action: A Focus on Women
Our integrated multicultural team helps embrace what makes an audience different, and more importantly, what brings them all together. Each month, our this team shares insights and viewpoints that span languages, generations, and cultures.
This month, we are especially thrilled to highlight the power of storytelling in advocacy and empowerment. From poignant short films to bold campaigns, each narrative featured here brings to light pressing issues. Moreover, this focus fosters meaningful dialogue within our communities, while focusing on woman during Woman’s History Month.
In “Late,” director Rodrigo García Saiz delivers a moving portrayal crafted specifically for Hispanic audiences, subtly urging timely cancer screenings and raising awareness about the challenges faced by many. Meanwhile, nutrition and health brand Rootless takes on the often-silenced topic of menopause. This undoubtedly helps to reshape narratives to empower women and help break through the stigma surrounding this natural life transition. Finally, in Kotex’s International Women’s Day campaign, the call for progress echoes loudly as real women’s voices unite to tackle the obstacles hindering gender equality worldwide.
Here, we share inspiration on a journey of empowerment and action, as we delve into the transformative power of storytelling in advocacy. Together, let’s amplify these narratives and inspire change in our communities and beyond.
MEMORIAL SLOAN KETTERING’S SHORT FILM: A WOMAN WHO’S LATE FOR EVERYTHING
“Late,” created by director Rodrigo García Saiz for Memorial Sloan Kettering Cancer Center, targets Hispanic audiences. The narrative is built around the concerning fact that Hispanics often receive late-stage cancer diagnoses, stressing the vital need for timely screenings. This film aims to foster awareness and encourage early cancer detection within Hispanic communities in a friendly and approachable manner. Learn more at AdAge.
ROOTLESS REDEFINES MENOPAUSE NARRATIVES WITH “OWN YOUR PAUSE”
Rootless’s “Own Your Pause” PSA campaign redefines menopause narratives. This fresh look aims to combat the lack of resources and stigma surrounding this phase of women’s health and create a campaign to focus on women. Founder Sachi Singh emphasizes empowering women by addressing silent struggles and bringing menopause discussions to the forefront. This initiative reflects a broader trend in ad campaigns within women’s health companies, aiming to raise awareness and reduce stigma around menopause-related issues. Explore more of the campaign here.
STRIKING AD BY KOTEX, CAPTURES WHAT THREATS TO WOMEN’S PROGRESS FEEL LIKE
Kotex’s International Women’s Day campaign, “Progress Feels Like,” features a striking two-minute film. This short film highlights the diverse struggles faced by women globally. The ad, released in nine languages and starring real women from different countries, aims to illustrate the frustrations of hindering women’s progress. Accordingly, through #ProgressFeelsLike, the campaign encourages multicultural participation and fosters a global movement for women’s empowerment. Read more on AdAge.
