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From Search to Strategy: How to Show Up in AI Answers
Online search behavior is undergoing a massive shift. According to Adobe, 77% of people in the US have used ChatGPT as a search engine. How and where we prefer to…
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Start with The Audience Problem to Strengthen Your Creative Work
Creative work needs a strategic tension to solve. Without it, it might look good, but it won’t resonate. That’s why I always come back to this: before we write a…
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Holding Meetings that Matter: Part 1
I think I speak for most when I say pointless meetings are the worst. I believe every meeting can and should be held with some level of purpose. It may…
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How would leading Generative AI tools rewrite the Gettysburg Address?
It will come as no shock to those reading this that I believe generative AI, and AI in general, will transform the way we work and live. I had the…
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Promoting a Behavior? Sell a Value.
Marketers are usually trained to sell products and services. But it gets tricky when we are tasked to challenge people’s assumptions of things like composting, speeding or using less energy.…
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The Power of Search
The journey through search is one many of us navigate and it got me thinking about human curiosity and intent, specifically what search behavior can tell us and how it…
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What Can Be Done to Reduce Gun Deaths & Injuries Using a Social Equity Lens?
Gun deaths and injuries are now considered a public health crisis in America. A personal research journey has led to four areas of focus for anyone focused on Social Marketing…
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Evaluating Purpose-Driven Creative Work
Evaluating Purpose-Driven Creative Work Highlighting top tips to move a creative campaign from concept through production The creative process is a magical thing. What starts with a simple document (the…
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Empowerment and Action: A Focus on Women
Empowerment and Action: A Focus on Women Our integrated multicultural team helps embrace what makes an audience different, and more importantly, what brings them all together. Each month, our this…
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Moving Toward a Clean Energy Future
Following 2024’s annual conference for the Association of Energy Services Professionals, Senior Vice President Cindy Gage, shares thoughts on the implications for communications professionals relative to the clean energy transition.
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